The Business
Gungho Marketing is a sales-outsourcing and appointment-setting business focused on the Regulatory Technology sector. Using a combination of telemarketing and email marketing, Gungho identifies corporate buyers of regulatory and compliance solutions from its proprietary database, and then sets up qualified sales appointments with client sales representatives.
From offices in Dorchester and North Carolina, the business serves a diverse customer base with international reach, covering both some of the largest providers of compliance solutions in the world, as well as smaller PE and VC funded challengers.
The Deal
Mobeus invested £8.8 million in a combined debt and equity package to support the MBO of the business from the Founder. Mobeus introduced Jonathan Harman as Executive Chair as part of the process.
The Plan
Gungho is a clear market leader in RegTech. Under Mobeus’s investment the business will invest in its operations to enhance scalability, continue to build its proprietary database, and expand its offering into related verticals such as Legal Technology and Tax Technology.
