The Business
Active Travel Group specialises in tailor-made activity and adventure holidays, from skiing and cycling in Europe and North America, to hiking and sea kayaking in the Scottish Highlands. ATG’s award-winning brands include: leading winter sports operator Ski Solutions; Scottish Highlands-based adventure tour operator Wilderness Scotland; Irish adventure holidays operator Wilderness Ireland and outbound cycling and walking operators BSpoke and Cycling for Softies.
The Deal
We provided over £6m as part of the secondary buyout of Ski Solutions, with the clear objective of creating a more balanced, year-round activities business. We conducted a thorough acquisition search, which identified Wilderness Scotland as the most attractive opportunity, and we provided a further £3m to fund its MBO and acquisition by ATG.
The Plan
The enlarged group has rebranded to create Active Travel Group and is looking for potential bolt-on opportunities to further broaden its offering of summer and winter adventure holidays.
