The Business
ATG’s mission is to be the global marketplace connecting bidders, businesses, collectors, consigners, contractors, and consumers to an under-explored world curated by thousands of trusted auctioneer experts.
The Original Deal
Following an initial £4.5 million investment from Mobeus in 2008, ATG branched out to online auctions. A further £4.5 million financed the acquisition of BidSpotter. Following rapid growth, Mobeus partially realised its investment in 2014 to a secondary buyout by ECI Partners, retaining a significant holding.
The Realisation
Mobeus fully exited its investment to TA Associates for an undisclosed sum.
The Impact
The business was transformed into a high-tech provider of marketplace technology, expanding into new verticals and new geographies, driven by the consumer shift online, as well as its market leading technology and strong brand recognition. The ATG sale generated a Money Multiple of 4.5x on cost of £9 million to the Mobeus VCTs; a 29% IRR.