Viewform allows interactive walkthroughs of 3D rendered environments and has already been used by The Boundary on a number of high-profile Architectural Visualisation projects. The investment coincides with The Boundary’s launch of The Etsy House (https://www.theetsyhouse.com/). The Etsy House combines The Boundary’s architectural design skills with Viewform software to create an interactive experience with embedded eCommerce functionality, featuring hundreds of click-to-buy products in an architecturally-designed environment.
Dominic Draysey, Investment Manager, commented, “VRPM brings an exciting new element to The Boundary’s offering. Not only does it strengthen the business’s proposition in ArchVis, it opens a significant opportunity in eCommerce. The Boundary is well-placed to take advantage of changing trends in the way we shop.”
The Boundary operates from offices in London and New York and counts a number of leading architects and real estate developers amongst its clients, working on developments by Foster + Partners, Tadao Ando, Renzo Piano, and Herzog & de Meuron amongst others.