The Boundary, a leading architectural visualisation studio backed by Mobeus in May 2021, has made a strategic investment in VRPM, a virtual staging provider. As part of the transaction, The Boundary has secured an exclusive licence over VRPM’s Viewform technology.
Viewform allows interactive walkthroughs of 3D rendered environments and has already been used by The Boundary on a number of high-profile Architectural Visualisation projects. The investment coincides with The Boundary’s launch of The Etsy House (https://www.theetsyhouse.com/). The Etsy House combines The Boundary’s architectural design skills with Viewform software to create an interactive experience with embedded eCommerce functionality, featuring hundreds of click-to-buy products in an architecturally-designed environment.
Dominic Draysey, Investment Manager, commented, “VRPM brings an exciting new element to The Boundary’s offering. Not only does it strengthen the business’s proposition in ArchVis, it opens a significant opportunity in eCommerce. The Boundary is well-placed to take advantage of changing trends in the way we shop.”
The Boundary operates from offices in London and New York and counts a number of leading architects and real estate developers amongst its clients, working on developments by Foster + Partners, Tadao Ando, Renzo Piano, and Herzog & de Meuron amongst others.